Have you ever met a person that was all smiles, so much so that you couldn’t help smile as well? I think we all have. Likewise, a person that speaks so passionately about his/her job that you almost thought about switching careers. Human emotions are like airborne viruses. They catch you even, if you don’t want to.

Take Twitter as an example. As soon as you follow over 200 people, you’re overwhelmed with tweets and you’re not them all read, even less so click on the links in the tweets to see what’s behind them.

What determines which tweets you read and click on is a mix of your relationship and history with the person tweeting, but also the nature of the tweet itself. “GET $1 MILLION A YEAR ON AUTOPILOT NOW!!!!! JUST CLICK HERE —> XYZXYZ <—-NOW! NOW! NOW!” might have worked at some point, but those days are long gone. No one is going to click the link.

However if you come across a tweet that oozes enthusiasm and passion and genuine personal interest by the person tweeting, I dare you not to click that link.

When you tweet a link that appeals to people’s curiosity like that, obviously it can’t link to a “GET $1 MILLION” spam or any kind of “in-your-face-marketing” website. That would kill all credibility you’d have built in an instant.

Depending on your audience and your persona, you probably can’t post “enthusiastic” tweets all the time. Even if you’re a wildly enthusiastic person, you might want to hold back a little or spread your enthusiasm love on other social media websites.

Next time you come across a tweet that drew you in with enthusiasm and made you click, please come back and post a comment about it. I love those enthusiastic tweets.

Photo credit Stock.XCHNG

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