Do you regularly leave comments on blogs? If you think about it, a comment on a blog has a life span equal to the blog post itself. It might not get read as many times as the blog post itself, but it will get read and on a regular basis too. With a potential “unlimited” life span, your blog comments are a permanent testament of what you represent online.

Blog Comments Builds Empires

One thing that you can be 99% sure of when you post a comment to a blog is that the blog owner will read your comment. Post comments regularly and the blog owner will begin to notice you, look at your website and maybe post a comment on your site, if it’s a blog. Maybe, you’ll even connect on other social media platforms? The networking potential is clear.

Your blog commenting can create a network spreading over various different business territories.

Obviously your comments on other people blogs are not only read by the owner, they’re read by the blog’s readers as well. There are many tips on getting your blog comments noticed, one of which is that you’re one of the first to comment on a particular post, chances are that blog readers will see and read your input. This is particularly the case, if you add a comment that stands out from the rest. Most importantly however is what you write. You want to include one or more of the following:
- Provide value that relates to the blog post (make the reader think)
- Give your opinion and thoughts (making it interesting)
- Ask a question (someone might respond)
- Leave your comment open ended (someone might contribute)
- Amuse (everybody wants a smile on their face)
- Compliment (sometimes you just want to say thanks)

If the reader found your comment enticing, chances are that they’ll click on your link and look at your website. If your site lives up to their expectations, they might come back on a regular basis (or subscribe, if that’s an option). Also, they might let their friends and network know about you.

Your blog commenting can provide you with an army of readers.

You now have what every empire needs, which is numerous territory and an army to defend itself, however…

Blog Comments Destroys Empires

The easiest way to add a comment to a blog is to write a generic “Wow, what a great post”-comment. That it’s easy doesn’t mean that it’s wrong. If you mean it, post it, and it’s much better than not leaving a comment just because you think you need to write prose. Depending on the blog, this type of comment won’t get much attention though. It’s certainly not an empire destroyer.

What is an empire destroyer however is posting the exact same comment word-for-word on multiple blogs and websites or even worse posting the exact same comment word-for-word with a link to your site in it on multiple blogs and websites.

If the site owner doesn’t notice it, the reader’s who might follow many blogs in the particular business area and they will notice. Inevitably, it will be discovered and if enough people notice your empire will start to show signs of stress.

Posting a comment without reading the blog post is not wise either. Even if it’s a beautiful comment, if it’s not related to the article, it will make the commentator look like a spammer, even if the person isn’t. Getting tagged as a spammer is very difficult to recover from and so your empire will start to crumble.

Having different opinions and proclaiming them in a comment is wonderful (and recommended, if that is your opinion), but there’s sometimes a fine line between different opinion and a negative, flaming or hateful comment. A blog comment section in no place for the latter type of commentary. Starting down that road will certainly get a person noticed (if the comment is not deleted by the blog owner), but in such a negative way that your once so grand empire now lies in ruins.

When posting comments do so to compliment the writer, add value to the blog post or contribute in another positive way to the conversation. Think about what you want to achieve with your comment and think about how it’s helping you build a social media relationship.

How often do you comment on a blog post after you’ve read it? One in ten? One in five? Always? Please leave your comment and let me know.

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